Are Metatag still important? Does PageRank Matters? These are some questions when designing and developing a new website.  In the world of online marketing, misinformation gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know about search-engine optimization (SEO) may have been true a few years ago but not anymore.

Metatag Descriptions Help Your Rankings
 Metatags are no longer indexed by Google and Bing. But do not ignore them altogether. Your metatags form the text that is displayed along with your link in the search results and a more compelling description will attract more users to click on your listing instead of on others.

The More Inbound Links, the Better In recent updates to Google’s algorithm, it has made a core priority to have quality trump quantity. Gone are the days of having thousands of low-quality links driving up rankings, in fact, creating those links can look spammy and get your site penalized.

Focus on obtaining links from sites that are relevant to your products, services, or industry. Have those links be surrounded by relevant text.

PageRank Still MattersGoogle’s PageRank is a 1-to-10 ranking of the overall authority of every website; the bigger the number, the higher the rank. In years past, this seemingly all-powerful number dominated the attention of SEO experts.

However Google’s algorithm has evolved well beyond any single indicator. The PageRank still exists, and if all things are equal, a higher PageRank trumps a lower one, but factors such as relevance and context matter too.

Google Prefers Keyword-Rich Domains Name
In years past, Google seemed to put a disproportionate amount of emphasis on keywords in the domain name.

Not anymore, If your site is in fact the more relevant, authoritative site on the topic, it will probably still rank first, but not because of its domain name alone.

Websites Must Be Submitted to Search Engines
In 2001, Yes. But in 2012? Not at all. At this point, if there is any connection from any site to yours, your site will be quickly discovered by Google.

 Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive publicity and links back to your site.

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